The key to success for UK smart meter roll out
Friday 11th March 2011
Britain sits on the brink of mass smart meter deployment, an article on smart
technology analyst website, Greenbang, has highlighted the need for Government
and utilities to work together to overcome consumer distrust, or face serious
energy risks smart meters’ promise, highlights the possible role of smart
meters in helping energy users monitor and reduce their energy consumption, but
warns that energy price hikes may mean smart meters can only help to minimise
cost increases rather than reduce bills.
an issue that could only serve to increase customer distrust, which has been
highlighted in a recent report from Consumer Focus.
Utilities are increasing energy prices, yet it falls on the consumer’s
shoulders to change their own behaviour in order to reduce household energy
distrust that consumers have has also not been addressed by Government, which
has given no clear
strategic reasoning for the smart meter roll-out or how it will benefit both
consumers and the national energy supply.
consumers need more convincing of the necessity of the smart meter roll-out.
They also need to understand why their co-operation in changing energy
consumption behaviour is so critical.
and utilities must provide consumers with clear reasoning for smart meters and
the impact their usage has on the national energy supply. They will also have
to explain to consumers the longer-term political and socio-economic benefits
of conserving energy. But perhaps most importantly, consumers will want to know
what’s in it for them.
education is key. The best way to
incentivise a change in consumer behaviour is to give them better insight into
their consumption patterns that will help them understand how much energy they
use, at what times and how much it costs.
meters need to do more. The only way to truly educate consumers is to give households a breakdown of expenditure at
appliance level, in real-time.
There is no doubt in my mind that those who are able
to see where their hard earned cash is being spent will change the way they go
about consuming energy. And the truth is, at this point in time, Navetas is the
only company capable of providing this information in a cost effective way
without the need for additional equipment or sensors.
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